Arrieta, floodman, messenger, musafar focal organization analysis strengths branding. In the contemporary world of business and technology, few companies get as much. The tesla model s makes use of a lithiumiron phosphate lifepo4 battery because it. Much of the recent interest in the company is due to the introduction of its lowerpriced model 3. April 3, 2020 ty mcmahan analysis 10 comments chevy bolt, cybertruck, electric vehicles, gm, hummer. Teslas distribution strategy is much different from that of other automobile manufacturers including ford, fiat chrysler, and general motors. This case study provides analysis of the strategic marketing plan of electric vehicle manufacturer, tesla motors. According to fuel economy, gasoline engines convert only about 17%21% of the energy but, electric cars convert 5962% of the energy. Report contains a full analysis of tesla corporate social responsibility including tesla csr issues. Tesla motors is an american company that is engaged in the manufacturing, designing and selling of electric cars and electric powertrain vehicle as well. And every time you seek a model for organization analysiswell, yes, you are welcome to consider tesla. Tesla motors tsla history founded in 2003 by elon musk current ceo, jb straubel cto, martin eberhard, marc tarpenning, and ian wright tesla roadster first manufactured product, offered from 20082012 model s.
This paper seeks to explore reputational risk management practices of tesla inc. Stakeholder analysis of tesla motors ace class work. Initially, teslas mission statement focused on acceleration to sustainable transport but the updated mission statement mission statement to sustainable energy implies the shift in the organizations business to a new direction. It was founded in 2003 by american entrepreneurs martin eberhard and marc tarpenning and was named after serbian american inventor nikola tesla tesla motors was formed to develop an electric sports car. Report contains a full version of tesla pestel analysis. Transport motor vehicles cars electric vehicle powertrain automotive. Eberhard was teslas chief executive officer ceo and tarpenning its chief financial officer cfo. Tesla motors tesla motors was founded in 2003 and it specializes in highend electric vehicles.
Tesla motors has ridden its status as a growth company to appreciate its stocn price more than 600% since 2012. As of march 31, 20, the company operated a network of 32 stores in north america, europe, and asia. Pdf tesla pestel analysis harvard strategic management. To this end, effective businesses often analyze the political, economic, social, and technological forces sometimes called p. Tesla motors situation analysis essay 876 words cram. The report illustrates the application of the major analytical strategic frameworks in business studies such as swot, porters five forces, value chain analysis, ansoff matrix and mckinsey 7s model on tesla. The company was founded by a famous group of brilliant and innovative silicon engineers in 2003. Today it remains the largest and most dynamic community of tesla enthusiasts. It does not have a very large product mix but it has complemented its vehicle mix with energy storage products. Porter five 5 forces analysis for consumer goods industry threats of new entrants new entrants in auto manufacturers major brings innovation, new ways of doing things and put pressure on tesla, inc.
Electric car adoption with a focus on the tesla model s. The stock price has been very volatile over the last few quarters, but will. While the electric vehicle manufacturer has reported operating losses in every year since its ipo, the company has certainly been exciting auto enthusiasts. Tesla motors is an innovative manufacturer of premium electric vehicles and electric vehicle. Tesla motors is a new age automotive company which manufactures alternative energy vehicles like solarpowered cars, hybrid vehicles, and battery operated vehicles. In contrast, each model s motor is lighter, smaller and more efficient than its rear wheel drive counterpart, providing both improved range and faster acceleration.
This paper is a strategic analysis of tesla motors, inc. Research and development is one of the major operational costs before tesla. Background and introduction the focus of this analysis is on tesla motors and the electric vehicles they design, develop, and manufacture. It is an external factor which, when identified, can help tesla to improve its business performance, management structure, and strategic growth and other aspects. Ii teslas business model analysis using the business model canvas 102. But now, when apple appears to be struggling with a slow decrease in innovation, tesla motors is looking way into the future. Tesla is reputable to create the innovations and inventions for the future. Tesla motors club tmc was the first independent online tesla community.
The strength of tesla is in their brand recognition. The sales of the electric cars of tesla motors increased from 100% to 360% in the previous year. With the technology advancement, there will be batteries that are more efficient and there will be more stations for charging the cars scholz, 2014. Stakeholder analysis of tesla motors and the global automobile industry to develop effective strategies, a business must thoroughly understand its ecosystem, and the stakeholders within it, that can affect its success. The opportunity section of this swot analysis emphasizes the emerging chances of growth for the company. Herb benson, robert korn, samantha nettnin, and kevin peterson. Swot analysis of tesla motors the strengths of tesla motors. The company operates out of palo alto california and it has over 2000 employees. Summarize the key areas of the previously completed case analysis for tesla. Summary does tesla have the resourcescapabilities to provide a sustained competitive advantage. Tesla is not a 100% pure player in the automotive business.
This is a swot analysis that sheds light on the strengths, weaknesses, opportunities and. Each time you speak about doing things right, you speak about tesla. It markets and sells its vehicles through tesla stores, as well as over the internet. Tesla motors has maintained its reputed position in the market and have been given tough competition to. Tesla was approved to receive us 465 million in interest barring loans from the us department of energy, this then helped produce the model s. Both tesla and apple products are unique, beautiful, luxurious, loveable and perform extremely well. Not only do they focus on building luxurious, ecofriendly cars for the wealthy, but theyre also making strides in autonomous driving. Swot analysis of tesla motors tesla motors swot analysis.
A pioneer of sustainable energy options tesla motors is backed by a very strong research and development team and. Tesla motors is a global company, and is present on different geographical markets. By design, teslas products are sustainable, and were working hard to build them in a. Pestel analysis political tesla has had their success and failures at the hands of politicians. Even several billion is a low number when compared with several tens of billion proposed for the track of the california rail project. A historical analysis of the american auto industry and tesla inc. Furthermore, the following delimitations are made, due to the scope of this thesis. Pdf this paper is a strategic analysis of tesla motors, inc how tesla motors inc. Throughout the analysis, i will be using teslas own segmentation. Pdf this case study provides analysis of the strategic marketing plan of electric vehicle manufacturer, tesla motors. Tesla motors 3500 deer creek palo alto, ca 94304 6506815000 6506815101 i. Tesla, tesla motors, tesla roadster, model s, model x, and the tesla, t. Also, both are very expensive and limited to a very specific type of customer.
It has profound marketing management implications, as it addresses this investigation from the unique perspective of teslas new technologybased approach to automobile marketing and relates it to the successful marketing model of apple computer. Understanding tesla motors marketing strategy market. The pods and linear motors are relatively minor expenses compared to the tube itself several hundred million dollars at most, compared with several billion dollars for the tube. Tesla is accelerating the worlds transition to sustainable energy with electric cars, solar panels and integrated renewable energy solutions for homes and businesses. Founded in 2003 and led by ceo elon musk, the companys mission is, to accelerate the worlds transition to sustainable transport.
In 2007, zeev drori became ceo and president of tesla. Tesla is the revolutionary automobile company hellbent on changing the future of driving. It is based on this analysis that electricpowered vehicles became. In 2010, tesla motors launched it first ipo and raised 226 million for the company and was the top performer on the nasdaq index in 20.
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